With Mirinda ad, Asin has entered in Hindi ad. world. The ad. is quite hillarious going with image of Asin, emerged after ‘Ghajini’. Its catchline is, ‘orange dikha to munh bola, Mirinda’.
But now competitor Fanta has put young heartthrob Genelia D’souza.
While Asin has been brand ambassador of Mirinda for last three years while Genelia has become Fanta brand embassador from this year. This fact is regarding with branding orange drinks in Tamilnadu where 25 percent of the total orange soft drink market in the country is consumed.
Wait and watch for who will be emerging as winner?